UN WOMEN | The Unseen Story

In countries all across the world, marital rape, genital mutilation and domestic violence not only happen, but are actually legalized. What’s not legal? Showing these acts. We utilized a grey area in media regulations to shine a light on these atrocities.

Agency: Mullenlowe
Client: UN Women
Project: OOH

🦁 2021 Cannes - Bronze - Media / Nonprofit
🦁 2021 Cannes - Shortlist - Print / Publishing
🦁 2021 Cannes - Shortlist - Media / Outdoor
✏️ 2021 One Show - Sustainable Development Pencil
✏️ 2021 One Show - Silver - OOH
✏️ 2021 One Show - Merit - Billboards & Transit / Series
✏️ 2021 One Show - Merit - Poster / Series
✏️ 2021 One Show - Merit - Digital & Online / Banners
✏️ 2021 One Show - Merit - Integrated Branding Campaign
✏️ 2021 One Show - Merit - Integrated Campaign
πŸ† 2021 Gerety Awards - Silver - Communication Cut
πŸ† 2022 Effie - Silver - Small Budgets - Non-Profit
πŸ† 2022 Effie - Bronze - Non-Profit
πŸ† 2022 Effie - Bronze - Social Good - Non-Profit

 
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Markets around the world translated the campaign and ran them in their local countries.

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ECD: Chris Rowson
GCD: Rich Singer & Zack Menna
ACD: Pat Regan + Jess Bass
JAD/JCW: Emeline Earman & MK Holladay